The wedding gown is one of the most important elements of the entire wedding. It's critical that you find something that not only compliments your body type, but also suits the wedding theme and location. If you're like most women, the wedding dress search could go on for months and months. You could look through hundreds of magazines and visit numerous sites and never see anything that you like.

So what are you looking for exactly? This could be a tough question for a bride who hasn't quite find a dress with the “it” factor. You need inspiration, and you need it quick. Even if you're working with a tight Memphis wedding gown budget, push that to the side for the moment. Although it will determine where and what you buy, having that on your mind will only make you feel pressured to buy something you really don't care for.

As much as the bridal gown is essential, it's something you're only going to be wearing for a day. If you're compromising a gorgeous reception location and wedding band just for this momentary ensemble, you may look back on the night with regret. No matter what you wear, every guest present is going to think that you're the most beautiful bride in the entire world – including your husband-to-be. Don't get hung up on a couture bridal gown that's exceedingly out of your price range when you can put that money to other uses.

Lucky for you there are plenty of Bridal Shops and cost-effective Memphis wedding gowns who can make your wedding a dream come true. They range from affordable to fairly expensive; you can even find a few places which provide wedding dress rentals. Below are some bridal shops we highly recommend.


Ballew Bridal and Formal (901-854-6400; www.ballewbridal.com)
“A beautiful wedding begins with Ballew.” As one of the most established bridal salons in Tennessee, Ballew offers the very best in personal service and professional consultation. They have dresses flown in from all over the world: France, Italy, and Australia to name a few. They've been in business for more than 25 years, serving thousands of satisfied Memphis brides since the beginning. They're located at 4864 Poplar Ave in Memphis. Stop by and visit, or else email your questions to info@ballewbridal.com.

Unique Boutique and Bridal (901-383-1544; www.uniqueboutiqueandbridal.com)
The staff is friendly and courteous, and fully prepared to help you find the ideal wedding gown. Unique always carries the latest styles and offers bridesmaid and flower girl dresses in addition to the bridal gown. Find everything you need and more in one accessible location! Their store is located at 2733 Bartlett Blvd. Call in and make an appointment. They're open Monday through Saturday. For all other questions, please email support@uniqueboutiqueandbridal.com.

Joy Bridal Collection (901-795-2121; www.joybridalcollection.com)
This company won't steer your wrong. As one of the leading bridal companies intent on focusing on design and quality service, they can attend to all of your bridal needs and more. Give them the opportunity to help you in your quest for the perfect gown. They also carry bridal jewelry and accessories that you can't find anywhere else! Take the groom along and get him his wedding tuxedo on the same day! Give them a call or just drop in to see what they have available.

David's Bridal (901-377-3024; www.davidsbridal.com)
David's Bridal is in every state in the country for a reason: they're perhaps one of the greatest, affordable bridal shops around. No matter what you're looking for or what style you like, David's Bridal will have something for you. For the bride who doesn't know what she wants, only that it has an element of quality perfection. Visit their location at 2765 Wolfcreek Pkwy #101 and see what's in season.